How to Do Generative Engine Optimization (GEO) in 2025

In 2025, search engine optimization (SEO) is no longer just about ranking on Google. It's about being included in AI-generated answers from tools like ChatGPT, Claude, and Perplexity. If you’re still only optimizing for traditional search engines, you’re already behind.

This is the age of Generative Engine Optimization (GEO) — a new form of digital visibility where your content needs to be picked up and recommended by generative AI, not just indexed by search bots.

At Webstar NYC, a leading Generative Engine Optimization (GEO) agency in New York, we help businesses create content that answers real questions in the way people naturally ask them through AI tools.

Why Traditional SEO Isn’t Enough Anymore

More users are skipping Google altogether when looking for advice or ideas. Instead of searching “best small business CRM,” they ask ChatGPT:

“What CRM should a new business use to manage customers?”

Generative AI provides a clear list of answers. Only after that might the user Google one or two of the suggested options.

This shift means GPT and other AI tools are becoming the first step in the customer journey, especially for people doing early-stage research.

Some startups already report that 10% of their website traffic comes from GPT-based referrals. This percentage is expected to grow quickly as more people—especially younger users—rely on AI for search.

What Makes Effective Generative Engine Optimization

If you want your content to appear in AI-generated answers, your SEO strategy in 2025 needs an upgrade.

Key characteristics of effective GEO content:

Answers real questions: Write content that mirrors the natural, conversational questions users ask AI tools
Credible and trustworthy: Include statistics, quotes, and citations that AI models can recognize as reliable
Structured for AI: Use bullet points, FAQs, and comparison tables that help AI summarize content clearly
Shared across platforms: Distribute your content on Reddit, LinkedIn, and media sites to increase visibility
Optimized for both people and machines: Ensure your site is fast, mobile-friendly, and technically sound with proper schema

Webstar NYC specializes in creating and distributing this kind of content. As a Generative Engine Optimization (GEO) agency based in New York, we help brands position themselves for both AI discovery and human readability.

What to Avoid

Some content gets ignored by AI. Avoid these common pitfalls:

Overuse of generic keywords with no context
Lack of credibility signals like citations or supporting data
Poor formatting with long unstructured paragraphs
No external sharing or backlinks from social/media platforms
Technical issues like slow load times, broken schema, or poor mobile optimization

How Webstar NYC Helps You Stay Ahead

Webstar NYC is built for this new era. Our team is led by a Columbia University–trained AI expert and combines strong technical skills with real-world marketing experience.

We’re not just another SEO agency. We’re a Generative Engine Optimization (GEO) agency in NYC that helps clients show up in the places where decisions are actually starting—inside ChatGPT, Perplexity, and other AI tools.

If you're looking to grow your business, launch a new product, or stay relevant in this fast-changing search landscape, GEO is where you need to be.

Let Webstar NYC Help You Lead in This Next Wave of Discovery

We craft content that speaks to AI engines and human readers—so your business becomes part of the answer.

Visit nyc.webstarweb.com to start your GEO strategy today.