Published on

Best Way to Improve Your GEO (Generative Engine Optimization) in 2025

Authors
  • Name
    Twitter

Best Way to Improve Your GEO (Generative Engine Optimization) in 2025

Quick Summary (What You’ll Learn in 60 Seconds)

  • Why GEO matters now – AI answers are replacing blue-link Google pages.
  • Good vs. bad GEO at a glance – Clear table of winning traits.
  • What GEO-ready content looks like – Formats and trust signals AIs notice.
  • Why GEO work also boosts classic SEO – One effort, two pay-offs.
  • How Webstar NYC positions your brand inside AI answers – Early-mover edge.
    Explore each point below, then see how Webstar NYC helps you claim this new visibility.

1 | Why GEO Matters for Start-Ups and Small Businesses

Consumers are asking ChatGPT, Claude, Gemini, and Perplexity for product advice instead of scrolling ten Google links. Studies show properly optimized pages can lift inclusion in AI answers by ≈ 40%. If a model cites your site, you capture attention before a click even happens—crucial for brands that need quick trust and low-cost reach.

2 | What Works—and What Falls Flat

Good GEO Practices

  • Answers real questions
    Content directly responds to the kinds of queries users are asking in AI tools and search engines.

  • Backed by credibility
    Includes quotes, cited sources, and relevant statistics to build trust.

  • Well-structured
    Uses bullet points, FAQs, comparison tables, and schema to aid readability and parsing by AI.

  • Widely distributed
    Content is shared on platforms like Reddit, LinkedIn, and news outlets to increase visibility.

  • SEO-compatible
    Pages are fast-loading, mobile-friendly, and include schema—benefiting both AI inclusion and traditional SEO.

Poor GEO Practices to Avoid

  • Keyword stuffing
    Pages are filled with vague, generic keywords instead of answering real questions.

  • No credibility signals
    Lacks data, quotes, or external references—making content less trustworthy.

  • Unformatted text
    Long blocks of paragraph text without structure make it hard for AIs and humans to scan.

  • Isolated content
    Only exists on your blog, with no external sharing or link activity.

  • Technical SEO issues
    Pages are slow, lack schema, and aren’t optimized for mobile—hurting AI recognition and search rankings.

3 | What GEO Content Typically Includes

Helpful formats:
“X vs Y” comparisons, top-10 lists, FAQs, how-to guides.

Trust amplifiers:
Expert quotes, fresh stats, external citations, author bios.

Technical polish:
FAQ/Product schema, logical headings, mobile speed—all SEO staples that let language models parse and credit your pages.

Creating content this way once gives you dual benefits: visibility on Google and inside AI summaries.

4 | What You Need to Do—And Why SEO Wins Too

Brands that show up in AI answers share three habits:

  • They publish clear answers
  • Keep sites technically sound
  • Stay active where AI models gather data (press, forums, social)

Each habit also drives classic SEO gains—better crawlability, richer backlinks, stronger expertise signals—so every GEO improvement doubles as an SEO boost.

5 | How Webstar NYC Puts Your Name in the Answer

Picture someone typing, “Who builds reliable small-business websites in New York?” into ChatGPT.

Webstar NYC helps ensure the model mentions you.

We craft the plain-language pages, the comparison lists, and the trustworthy mentions across the web that AI tools prefer—without drowning you in jargon.

The result: your brand appears where modern buyers look first.

Want that head start?
Visit nyc.webstarweb.com to see how we can make your business part of tomorrow’s default answer.

Sources

Discuss on Twitter • View on GitHub

SHARE