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What Makes a Great LinkedIn Business Page in 2024–2025

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What Makes a Great LinkedIn Business Page in 2024–2025

At the last Small Business Expo in the Javits Center, many B2B business owners were asking the same question: How can we build our presence on LinkedIn?

A strong LinkedIn business page does more than showcase your services—it builds credibility, drives traffic, attracts leads, and positions your brand as a leader in your space. To help you get started, we’ve grouped the best practices into three essential categories:

  • Foundation & Optimization – Create a complete, compelling page set up for growth and visibility.
  • Content & Engagement Strategy – Focus on sharing valuable content that encourages real interaction.
  • Growth & Amplification – Use tools, people, and smart tactics to scale your reach organically.

Webstar NYC (nyc.webstarweb.com) works with top 1% business and marketing strategists to help you grow your brand—both on and off LinkedIn.

1. Foundation & Optimization

Start with the basics. A fully completed page is essential—it can lead to 30% more weekly views. Add a keyword-rich description, up-to-date logo, banner image, and contact information. Refresh your visuals every few months.

Consider creating Showcase Pages for individual business units or services so that specific segments of your audience can follow what matters most to them. Use UTM tracking links and LinkedIn’s native analytics to see how your content performs.

2. Content & Engagement Strategy

Companies that post at least once a week get double the engagement. The most successful pages post a thoughtful mix of:

  • Industry insights
  • Short, bold updates (under 150 characters)
  • Image and video content (video gets 5x more engagement; live video gets 24x more)
  • Questions that prompt discussion
  • Curated content using the 4-1-1 rule (4 helpful posts from others, 1 share, 1 self-promotional post)

Keep your tone human and conversational—engage directly with comments, and respond thoughtfully to others in your niche. Your company page should feel like it’s run by people, not bots.

3. Growth & Amplification

Growth doesn’t happen by accident. Pages with over 150 followers grow 9x faster. Get your team involved—especially senior leaders. Have them invite their network, reshare posts, and participate in comment threads.

Create a LinkedIn newsletter to engage your audience on a regular basis and boost visibility across feeds. Identify and boost high-performing posts to reach targeted new audiences.

And most importantly, avoid fake followers. Buying followers may inflate your numbers but damages your long-term reach and credibility. Organic growth always wins.

Conclusion

LinkedIn is where B2B relationships begin—and building a standout company page is your first step to showing up with authority. Focus on value, consistency, and real human interaction.

Webstar NYC (nyc.webstarweb.com) can help you build and scale your LinkedIn presence the right way—with a strategy that delivers growth, not just impressions.

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