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Why Your Business Should Start GEO in 2025

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Why Your Business Should Start GEO in 2025

Search is changing fast — and businesses that act early have the chance to gain visibility before this new channel becomes crowded. Here's what you need to know:

  • What GEO is and why it matters right now
  • How one startup is getting 10% of new traffic from ChatGPT
  • The early-mover advantage for businesses
  • How Webstar NYC helps you lead in the GEO space

What GEO Is and Why It Matters Right Now

Generative Engine Optimization (GEO) is a modern digital marketing strategy designed for how people use search today — through tools like ChatGPT, Claude, Gemini, Perplexity, and Google’s AI Overviews.

Instead of browsing a list of links on Google, users now ask AI tools direct questions like:

“Best dentist near me?”
“Affordable web design in NYC?”
“What to do about roof leaks?”

AI engines answer directly — and only a few names make it into that response. If your business isn’t included, you’re invisible.

Unlike SEO, where you fight to appear on page one, GEO is about becoming the answer itself.

How a Startup Is Getting 10% of New Traffic from ChatGPT

This isn’t just theory — GEO is already producing results.

According to a May 2025 article from a16z, the startup Vercel now sees 10% of its new customer signups coming directly from ChatGPT referrals.

AI tools are already influencing purchasing decisions, directing traffic, and shaping brand discovery. And that trend is accelerating.

What Are the Advantages for Businesses Starting GEO Early?

Right now, GEO is still in its early stages. Most businesses haven’t started optimizing for it — which means the field is wide open.

Here’s why getting in early matters:

  • You can be the default recommendation for your niche
  • You train the AI models to recognize and trust your brand
  • You gain traffic without relying on paid ads
  • You stay ahead of slower competitors

Research from Foundation Marketing shows that using quotes, statistics, and citations can increase a business’s visibility in AI-generated answers by more than 40%.

Tools like SEMrush, Ahrefs, and Profound are already tracking GEO performance — a sign that the industry is quickly evolving.

How Webstar NYC Helps You Lead in the GEO Space

At Webstar NYC, we’ve been helping businesses build and grow their online presence for over 10 years, always staying ahead of digital trends.

Now, we’re bringing GEO strategy to businesses before it becomes the next crowded space.

What we offer:

  • GEO Visibility Audit – See how your business appears in AI engines like ChatGPT, Gemini, and Perplexity
  • Content Optimization – We help you structure and enhance your website so AI tools can understand and cite it
  • Authority Building – We create the content that trains AI models to recommend you first

Whether you’re in services, e-commerce, wellness, or consulting — we’ll make sure AI engines find, trust, and reference your business.

Ready to Be Found in AI Results?

AI-generated search isn’t a trend — it’s the future. GEO is your opportunity to lead the shift, not play catch-up.

Visit https://nyc.webstarweb.com or call 347-443-8778 to schedule your free GEO consultation.

Let’s make sure your business is one the AI engines never forget.

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